|
The Advertising Slogan Hall of Fame Announces New 2003 Members!
"Sometimes you feel like a nut, sometimes you don't." The Advertising Slogan Hall of Fame recognizes this fact - and celebrates it by admitting the line to its membership of the all-time greats. Known worldwide for its expertise in recognizing "the best in branding," The Advertising Slogan Hall of Fame announces its selection panel's newest inductees, honouring 31 more of advertising's all-time great slogans. Membership in the Hall of Fame now stands at 114 slogans, lines and taglines whose impact upon the industry have been nothing less than historic.
The slogans receiving new recognition this year are:
o
"Your flexible friend." (Access)
o
"You're in good hands with Allstate." (insurance)
o
"Reach out and touch someone." (AT&T)
o
"Vorsprung durch technik." (Audi)
o
"Ah, Bisto!" (gravy mix)
o
"The quicker picker-upper." (Bounty Towels)
o
"Have it your way." (Burger King)
o
"A little dab'll do ya." (Brylcreem)
o
"Calgon, take me away." (bath salts)
o
"Please don't squeeze the Charmin." (toilet tissue)
o
"It's what your right arm's for." (Courage Tavern Ale)
o
"Free enterprise with every issue." (The Economist)
o
"Cats like Felix like Felix." (cat food)
o
"Grace… Space… Pace..." (Jaguar)
o
"We all adore a Kia-Ora."
(Kia-Ora)
o
"Betcha can't eat just one!" (Lay's Potato Chips)
o
"Tastes so good cats ask for it by name." (Meow Mix)
o
"Where would you like to go today?" (Microsoft)
o
"Milk's gotta lotta bottle."
o
"It's Miller time!" (Miller Brewing)
o
"I love New York."
o
"Sometimes you feel like a nut, sometimes you don't." (Peter Paul Mounds/Almond Joy)
o
"If it's on, it's in." (Radio Times)
o
"I liked it so much I bought the company." (Remington Shavers)
o
"Schhh...You-Know-Who." (Schweppes)
o
"WotalotIgot! " (Smarties)
o
"Raise your hand if you're Sure." (deodorant)
o
"Don't just book it. Thomas Cook it." (Thomas Cook)
o
"It's everywhere you want to be." (Visa)
o
"Drivers wanted." (Volkswagen)
o
"The breakfast of champions." (Wheaties)
Nominated - But Not Elected
100 slogans were nominated to produce the 31 inductions. However, in an interesting quirk, after the initial nomination process, nine nominated lines received no additional votes at all from the selection committee.
They are:
o
"A breath of fresh air." (Air Canada)
o
"Someone isn't using Amplex." (Amplex Deodorant)
o
"Everywear." (Burton Menswear)
o
"This is diet?" (Diet Pepsi)
o
"It happens at the Hilton." (Hilton Hotels)
o
"Help yourself." (Kellogg's)
o
"The name that covers the earth." (Lloyd's of London)
o
"Inspires desires." (Selfridges)
o
"Two thumbs fresh." (Typhoo Tea)
Selection panel
This year's selection panel is a mixture of advertising industry participants from all levels - from David Abbott, former chairman and creative director at Abbott Mead Vickers. BBDO; Jeremy Miles, chairman of Miles Calcraft Briginshaw Duffy; Ross Barr, managing director of BMP DDB; Chris Pinnington, managing director of EURO RSCG Wnek Gosper; Amy Smith, managing director of London's Wieden & Kennedy, to lowly copywriters and other creatives within agencies throughout the world.
The Advertising Slogan Hall of Fame is the brainchild of Timothy R V Foster, creator of AdSlogans Unlimited, a unique global slogan database utilised by advertising agencies to check on prior use of new tagline ideas and to review competitive activity. The Hall of Fame recognizes excellence, achievement, best practice and creativity in advertising,
"There's still no substitute for a great slogan," comments Foster. "One of our new members goes back 95 years - 'Ah, Bisto!' - the gravy mix. Few people know that Bisto stands for 'browns, seasons and thickens all in one.' The product was personified by the Bisto Kids, created at the end of World War I by the famous cartoonist, Will Owen. Today Bisto is served over 3.4 billion times a year in the UK alone."
AT&T's famous line 'Reach out and touch someone' received the greatest number of positive votes from the selection panel this year, bringing it into the same class as the previous two leaders, 'Beanz Meanz Heinz' and 'Finger-lickin' good,' (KFC).
"Audi's 'Vorsprung durch technik' (advancement through technology) is probably the most recognized motor car slogan in the world," adds Foster. "The word 'vorsprung' is closer in meaning to the phrase 'to leap ahead'. It is a neat reversal of the trend in Germany to use English-language claims in advertising."
Sight, Sound and Motion: A History of Advertising at a Single Click
"We already include examples of print advertisements for several members in the Hall of Fame," says Foster. "We will also very shortly be offering an extensive array of related TV commercials in the Hall of Fame, which may be screened free of charge. This is thanks to our new strategic relationship with Xtreme Information, the world's foremost archive of advertising, each month screening over 7,000 new TV commercials and 25,000 new print ads from all over the world."
Started in the year 2000, The Advertising Slogan Hall of Fame now recognizes 114 lines as members, ranging from 'Let your fingers do the walking' to 'Heineken refreshes the parts other beers cannot reach,' to 'We try harder,' to 'If you've got it, flaunt it.' To view the full listing of all the slogans chosen for The Advertising Slogan Hall of Fame to date, visit http://www.adslogans.co.uk/hof/index.html.
For more information on Timothy R V Foster, The Advertising Slogan Hall of Fame, or AdSlogans, or for intelligent commentary upon the advertising industry in general, please contact 'Chief SloganMaven' Timothy R V Foster in the UK at 44 (0) 20 8763 2225, or via fostair@adslogans.co.uk.
For additional publicity or background materials, meanwhile, contact publicist Angela Mitchell in the US, at (954) 983-5877 or via e-mail at Paramitch@aol.com.
This article courtesy of http://pacificmotors.net.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
Submit
Your Article
|
|
